search query: @indexterm ZERO-BASE PLANNING / total: 4
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| Author: | Lancaster, K. |
| Title: | Innovative entry : profit hidden beneath the zero. |
| Journal: | Journal of Industrial Economics
1982 : SEP/DEC, VOL. 31:1/2, p. 41-56 |
| Index terms: | EQUILIBRIUM ANALYSIS COMPETITION MONOPOLY INNOVATION ZERO-BASE PLANNING |
| Language: | eng |
| Abstract: |
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