search query: @author Januszewska, R. / total: 4
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| Author: | Januszewska, R. Viaene, J. |
| Title: | Context effects in evaluation of chocolate quality through the experimental design - cross-cultural study |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:4, p. 33-59 |
| Index terms: | CHOCOLATE INDUSTRY CROSS-CULTURAL STUDIES QUALITY BELGIUM POLAND |
| Language: | eng |
| Abstract: | The aim of this study was twofold. First, to find out whether there are any differences in sensory sensitivity of Belgian and Polish panelists evaluating plain chocolate products. Second, to investigate the influence of quality and quantity of cocoa mass on perception of sensory attributes. |
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