search query: @author Burnett, J. J. / total: 4
reference: 2 / 4
Author: | Hunt, S. D. Burnett, J. J. |
Title: | The macromarketing / micromarketing dichotomy : a taxonomical model. |
Journal: | Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 11-26 |
Index terms: | MANAGEMENT THEORY MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA