search query: @author Barth, K. / total: 4
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| Author: | Barth, K. Schmekel, V. |
| Title: | The changing role of German hard discount store formats |
| Journal: | European Retail Digest
2002 : DEC, 36, p. 41-50 |
| Index terms: | Discount stores Retailing Germany Europe |
| Language: | eng |
| Abstract: | The article deals with discount stores, discussing how hard discounting in Germany has prospered and dynamically changed over the years, as well as retail managers' expectations from future discounting towards a new strategic harmony. Hard discount stores in Germany, such as Aldi and Lidl, have a famous history since 1960s in German retailing. They account for nearly 35 per cent of German grocery sales. They seem to be the most exportable retail concept of Germany. |
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