search query: @author Ehrlich, I. / total: 4
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Author: | Ehrlich, I. Fisher, L. |
Title: | The derived demand for advertising : a theoretical and empirical investigation. |
Journal: | American Economic Review
1982 : JUN, VOL. 72:3, p. 366-388 |
Index terms: | ADVERTISING RESEARCH DEMAND PRICES ECONOMIC THEORY |
Language: | eng |
Abstract: |
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