search query: @author O'Connor, G. C. / total: 4
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| Author: | McDermott, C. M. O'Connor, G. C. |
| Title: | Managing radical innovation: an overview of emergent strategy issues |
| Journal: | Journal of Product Innovation Management
2002 : NOV, VOL. 19:6, p. 424-438 |
| Index terms: | INNOVATION STRATEGY PRODUCT DEVELOPMENT MANAGEMENT |
| Language: | eng |
| Abstract: | Despite differences in definitions, researchers understand that radical innovation within an organization is very different from incremental innovation and that it is critical to the long-term success of firms. Unfortunately, research has also shown that it is often difficult to get support for radical projects in large firms, where internal cultures and pressures often push efforts toward more low risk, immediate reward, incremental projects. Interestingly, we know considerably less about the effective management of the product development process in the radical than in an incremental context. The purpose of this study is to explore the process of radical new product development from a strategic perspective, and to outline key observations and challenges that managers face as they move these projects to market. |
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