search query: @author Barksdale, H. C. / total: 4
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Author: | Barksdale, H. C. Harris, C. E. |
Title: | Portfolio analysis and the product life cycle. |
Journal: | Long Range Planning
1982 : DEC, VOL. 15:6, p. 74-83 |
Index terms: | MARKET RESEARCH PORTFOLIO MANAGEMENT PRODUCT LIFE CYCLE STRATEGIC PLANNING |
Language: | eng |
Abstract: |
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