search query: @freeterm adventure tourism / total: 4
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| Author: | Hem, L. E. Iversen, N. M. Nysveen, H. |
| Title: | Effects of ad photos portraying risky vacation situations on intention to visit a tourist destination: moderating effects of age, gender, and nationality |
| Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 1-26 |
| Index terms: | Tourism Travel Holidays Risk |
| Freeterms: | Adventure tourism |
| Language: | eng |
| Abstract: | The authors investigate the power of fear evoked by ad photos in tourism ads. The basic assumption is that ad photos portraying a risky vacation situation could influence tourists' attitudes towards a destination and thereby their willingness to visit the place. The study results clearly indicate that overall fear created by risky vacation photos have a negative effect on intention to visit a tourist destination. However age and nationality are found to moderate this effect. |
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