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Author: | Romano Jr., N.C. |
Title: | Customer relationship management for the web-access challenged: inaccessibility of Fortune 250 web sites |
Journal: | International Journal of Electronic Commerce
2002 : WINTER, VOL. 7:2, p. 81-117 |
Index terms: | Customer relationship management (CRM) Internet |
Freeterms: | Accessibility |
Language: | eng |
Abstract: | This article describes the background of web site accessibility from economic, market-oriented, and usability perspectives. Then it presents the results of an evaluation of the accessibility of the top 250 2002 Fortune 500 company web site homepages. |
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