search query: @author Björk, P. / total: 4
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| Author: | Björk, P. |
| Title: | Ekoturistmärkets märkesassociationer (Associations the Swedish ecotourism label generates. Summary) |
| Journal: | Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2003 : VOL. 56:3, p. 163-172, 194 |
| Index terms: | Ecology Brands Tourism Sweden |
| Language: | swe |
| Abstract: | The results of the study show that the Finnish respondents asociate the Swedish ecotourism label to Vikings, rune carving, environmentally friendly tour, and family adventure. The values the Swedish ecotourism association wants to convey by their label is not completelyfulfilled. |
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