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| Author: | Ayios, A. |
| Title: | Competence and trust guardians as key elements of building trust in east-west joint ventures in Russia |
| Journal: | Business Ethics
2003 : APR, VOL. 12:2, p. 190-202 |
| Index terms: | East-West trade International relations Trust Russia |
| Language: | eng |
| Abstract: | The findings of a research on the development of interpersonal/interorganizational trust in relationships between expatriate and Russian staff working in east-west enterprises in Russia are summarized in this paper. There is a strong evidence that suggests that, for western businesses investing in Russia to succeed, the difficult process of building trust needs to understood and managed. |
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