search query: @author Dover, P. A. / total: 4
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| Author: | Olson, J. C. Toy, D. R. Dover, P. A. |
| Title: | Do cognitive responses mediate the effects of advertising content on cognitive structure. |
| Journal: | Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 245-262 |
| Index terms: | CONSUMER ATTITUDES MASS COMMUNICATION PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA