search query: @author Douglas, S.P. / total: 4
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| Author: | Nijssen, E.J. Douglas, S.P. |
| Title: | Examining the animosity model in a country with a high level of foreign trade |
| Journal: | International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 23-38 |
| Index terms: | Marketing Markets Consumer attitudes Consumer behaviour Products Brands Evaluation Models Netherlands |
| Language: | eng |
| Abstract: | Research relating to consumer attitudes toward foreign products (hereafter as: f-prods.) has been paid little attention in the case of countries with high levels of foreign trade where, in some product markets, no domestic brands (hereafter as: d-brands) or alternatives are available and hence consumers have no choice but to purchase foreign brands (here as: f-brands) in that product category. The lack of d-brands is, however, likely to affect feelings of ethnocentrism (as: eth-c.), nationality (as: nat.) and animosity (as: anim.) as well as attitudes towards the purchase of f-prods. This study examines consumer attitudes towards the purchase of foreign cars and TVs in the Netherlands. In one category cars, there are no d-brands, while for TVs, a Dutch multinational, Philips, holds major market share. The results show that consumer eth-c. and feelings of anim. have an important impact on the evaluation of f-prods., even when no d-brands are available. |
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