search query: @author Rangan, V.K. / total: 4
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| Author: | Rangan, V.K. |
| Title: | Lofty missions, down-to-earth plans |
| Journal: | Harvard Business Review
2004 : MAR, VOL. 82:3, p. 112-119 |
| Index terms: | Strategic planning Management Non-profit organizations |
| Language: | eng |
| Abstract: | Most non-profits have broad, inspiring mission statements - and they should. But they also need a systematic method connecting their callings to their programs. The article outlines for non-profits a 4-step process for developing strategy: create a broad inspiring mission statement, translate the core mission into a smaller quantifiable operational mission, create a strategy platform, and make reasoned strategic decisions. |
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