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| Author: | Shimp, T. Stuart, E. W. |
| Title: | The role of disgust as an emotional mediator of advertising effects |
| Journal: | Journal of Advertising
2004 : VOL. 33:1, p. 43-53 |
| Index terms: | ADVERTISING EMOTIONS FAST FOOD INDUSTRY |
| Language: | eng |
| Abstract: | This research focuses on unstudied emotion in an advertising/marketing context. Especially is focused in considering consumers reaction to advertisements, marketplace phenomena and retail establishments. Two parallel experiments are explored in the context of fast-food restaurant advertising. |
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