search query: @author McLoughlin, D. / total: 4
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| Author: | McLoughlin, D. |
| Title: | There can be no learning without action and no action without learning |
| Journal: | European Journal of Marketing
2004 : VOL. 38:3-4, p. 433-445 |
| Index terms: | ACTION LEARNING CASE STUDIES EDUCATION MARKETING THEORY |
| Language: | eng |
| Abstract: | This article presents an example of action learning in marketing; marketing development programme (MDP) which is unique postgraduate programme in marketing. Implications of the MDP for marketing education, theory and practice are concluded. |
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