search query: @author Sahay, A. / total: 4
reference: 1 / 4
« previous | next »
| Author: | Sahay, A. Riley, D. |
| Title: | The role of resouce access, market consideration, and the nature of innovation in pursuit of standards in the new product development process |
| Journal: | Product Innovation Management
2003 : SEP, VOL. 20:5, p. 338-355 |
| Index terms: | High technology Innovation New products Standards United Kingdom |
| Language: | eng |
| Abstract: | Standards influence new product development (NPD) in high-technology markets. The goals of this article are: 1) Delineate the concept of customer interface standards as distinct from compatibility standards. This distinction is important from a product development and technology adoption perspective. 2) To propose and show that antecedent factors may motivate a company differently about the emphasis that the company should put on a type of standard (compatibility or customer interface) that it follows. |
« previous | next »
SCIMA