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| Author: | Brynjolfsson, E. Hu, Y. Smith, M.D. |
| Title: | Consumer surplus in the digital economy: estimating the value of increased product variety at online booksellers |
| Journal: | Management Science
2003 : NOV, VOL. 49:11, p. 1580-1596 |
| Index terms: | Book trade Electronic commerce Internet Product variety |
| Freeterms: | Consumer surplus |
| Language: | eng |
| Abstract: | A framework and empirical estimates that quantify the economic impact of increased product variety made available through electronic markets are presented in this paper. While efficiency gains from increased competition significantly enhance consumer surplus, this research shows that increased product variety made available through electronic markets can be significantly larger source of consumer surplus gains. |
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