search query: @author Johansson, J. / total: 4
reference: 1 / 4
« previous | next »
| Author: | Johansson, J. |
| Title: | Halting the US marketing juggernaut |
| Journal: | European business forum EBF
2004 : AUTUMN, 19, p. 30-32 |
| Index terms: | Marketing Advertising Brands Culture USA |
| Language: | eng |
| Abstract: | Anti-American sentiment has spiralled since the war in Iraq. Now U.S. advertisers are having to downplay their roots and adapt products to local cultures. |
« previous | next »
SCIMA