search query: @author Peacock, J. / total: 4
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| Author: | Peacock, J. |
| Title: | RAEL: a unique approach to radio research |
| Journal: | Admap
2004 : VOL. 39:11, p. 17-19 |
| Index terms: | Advertising Media research Radio industry |
| Language: | eng |
| Abstract: | The article introduces the Radio ad effectiveness lab (RAEL) and outlines RAEL's programme of research and the rationale behind it. |
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