search query: @author Peacock, J. / total: 4
reference: 3 / 4
Author: | Peacock, J. |
Title: | How radio ads affect consumers |
Journal: | Admap
2004 : VOL. 39:11, p. 20-23 |
Index terms: | Advertising Brands Consumer behaviour Radio industry |
Language: | eng |
Abstract: | The article discusses how radio ads can strengthen the ties between brands and consumers. Also a comparison to other media channels is examined. |
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