search query: @author Quester, P.G. / total: 4
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| Author: | Karunaratna, A. Quester, P.G. Johnson, L.W. |
| Title: | Do product components and their country-of-origin influence product evaluations? |
| Journal: | Journal of Asia-Pacific Business
2004 : OCT, VOL 5:2, p. 33-58 |
| Index terms: | Consumer behaviour Brands Products International |
| Freeterms: | Country-of-origin |
| Language: | eng |
| Abstract: | The country of origin (hereafter as: COO) literature suggests that consumers (here as: cons.) attach pre-conceived notions about countries and their products during pre-purchase evaluations. This research shows that when cons. are presented with information about the COO of motor vehicle components, they can differentiate btw. these and rely on country stereotypes in the evaluation. Based on a judgmental sample of 159 respondents, the findings suggest that cons. are able to discriminate btw. vehicle component systems from different countries and shows that there is a hierarchy of effects where cons. rank, in order of decreasing quality. In addition, the results suggest that summary effects explain cons.' judgements about Australian, Japanese and German components, and halo effects appear to have a weak influence on their assessment of German components. |
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