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| Author: | Livingstone, S. |
| Title: | Assessing the research base for the policy debate over the effects of food advertising to children |
| Journal: | International Journal of Advertising
2005 : VOL. 24:3, p. 273-296 |
| Index terms: | Television advertising Food Children Advertising Health United Kingdom |
| Freeterms: | Obesity |
| Language: | eng |
| Abstract: | The paper suggests that there is a body of fairly consistent evidence demonstrating the modest direct effect on food promotion on children's food preferences, knowledge and behaviour. Key-players on opposite sides tacitly agree on this. Though, this evidence explains only a small amount of variance. It is likely that there are other factors that have a greater direct effect. It has also been suggested that food advertising may have greater indirect than direct effects but proving this is often hard. |
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