search query: @author Dennis, C. / total: 4
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| Author: | Dennis, C. McCall, A. |
| Title: | The Savannah Hypothesis of shopping |
| Journal: | Business Strategy Review
2005 : VOL 16:3, p. 12-16 |
| Index terms: | Consumer behaviour Retailing Shopping |
| Language: | eng |
| Abstract: | This article discusses how the theory of evolution and the Savannah Hypothesis apply to contemporary consumer behaviour in retailing. The authors examine these theories in order to explain and predict consumer behaviour. |
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