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| Author: | Dyson, P. Weaver, K. |
| Title: | Advertising's greatest hits: profitability and brand value |
| Journal: | Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30 |
| Index terms: | advertising effectiveness brands brand valuation profitability |
| Language: | eng |
| Abstract: | What needs to change to boost campaign value? This article presents the top ten ways to get more profit from communications budgets. |
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