search query: @author Louviere, J.J. / total: 4
reference: 3 / 4
| Author: | Street, D.J. Burgess, L. Louviere, J.J. |
| Title: | Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments |
| Journal: | International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 459-470 |
| Index terms: | theories models |
| Language: | eng |
| Abstract: | This paper compares a number of common strategies (here as: strs.) for constructing (as: constr./s.) discrete choice experiments (as: ch-expmts). Two of the strs., incl. one based on theoretical constrs. for optimal discrete ch-expmts., produce designs that are better than those coming about from random grouping and from using the LMA construction. A simple account of the theoretical constr. is given. |
SCIMA