search query: @author Sciglimpaglia, D. / total: 4
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| Author: | Aistrich, M. Saghafi, M.M. Sciglimpaglia, D. |
| Title: | Expectations unfulfilled? |
| Journal: | European business forum EBF
2006 : SPRING, 24, p. 31-35 |
| Index terms: | executives management marketing strategy markets customers service products competition prices European Union |
| Language: | eng |
| Abstract: | In the early 90s, European decision makers speculated on the impact of a single market. Has the European Union (EU) helped or hindered marketing strategies? The results of two studies concerning the EU single market in 1993 and 2003 are discussed. |
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