search query: @author Lock, A. / total: 4
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| Author: | Harris, P. Lock, A. |
| Title: | Political marketing funding and expenditure in the UK general election campaign of 2005 |
| Journal: | Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1117 1133 |
| Index terms: | elections politics marketing United Kingdom expenditure |
| Freeterms: | funding campaigns parties |
| Language: | eng |
| Abstract: | By using data of Electoral Commission about UK general election in 2001 and participant accounts of the election 2005 the overall funding patterns of three main party campaigns and the expenditure changes can be identified. Mainly because of financial constraints and regulation on the parties the funding and expenditure changed only little in money terms from 2001 to 2005. Interestingly in 2005 the Conservative and Labour parties both used direct marketing for the first time. The strict restrictions on donations and the financial constraints of the parties have raised the question about state funding for political parties to the political agenda. The authors examine the UK regulatory framework for electoral expenditure and donations for parties, and discuss the advantages and disadvantages of state funding. |
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