search query: @author Watkins, A. / total: 4
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| Author: | Watkins, A. Hill, R.P. |
| Title: | The impact of personal and organizational moral philosophies on marketing exchange relationships: a simulation using the prisoner's dilemma game |
| Journal: | Journal of Business Ethics
2005 : DEC II, VOL. 62:3, p. 253-265 |
| Index terms: | marketing performance management philosophy |
| Language: | eng |
| Abstract: | This paper investigates the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies vary from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists and true egoists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, which result in changes to personal moral philosophies and company industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners' dilemma game. |
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