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Author:Alkadi, I.
Alkadi, G.
Zhu, Z.
Title:Growth of international franchising through e-commerce
Journal:Human Systems Management
2004 : VOL. 23:4, p. 269-273
Index terms:electronic commerce
Internet
international
franchising
globalization
growth
Freeterms:e-commerce
Language:eng
Abstract:Electronic commerce (or e-commerce) has grown rapidly since the beginning of the Internet. The rapid development of information technology has brought many business opportunities for companies doing business in a global market. This paper deals with the issues affecting a company's business operations in a global market.
SCIMA record nr: 262200
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