search query: @author Morsing, M. / total: 4
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Author: | Morsing, M. Schultz, M. |
Title: | Corporate social responsibility communication: stakeholder information, response and involvement strategies |
Journal: | Business Ethics
2006 : OCT, VOL. 15:4, p. 323-338 |
Index terms: | business ethics corporate responsibility stakeholders |
Language: | eng |
Abstract: | This paper discusses stakeholder theory focusing on communication and connects stakeholder relations to the three corporate social responsibility (CSR) communication strategies: informing, responding and involving. |
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