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| Author: | Lapierre, J. Mereros, R. |
| Title: | Information and communication technology usage: a case study |
| Journal: | Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 229-244 |
| Index terms: | cluster analysis communication information technology |
| Language: | eng |
| Abstract: | This study aims to reveal a usage pattern by identifying information and communication technologies clusters for a sales force in a large telecommunication firm in Canada.The authors identify usage patterns composed of different mixes of 32 mature and emerging ICT via cross-regional comparison. The results provide a useful mechanism enabling strategic management to better allocate resources and identify training needs. |
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