search query: @author Vanhuele, M. / total: 4
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| Author: | Fourquet-Courbet, M-P. Courbet, D. Vanhuele, M. |
| Title: | How web banner designers work: the role of internal dialogues, self-evaluations, and implicit communication theories |
| Journal: | Journal of Advertising Research
2007 : VOL. 47:2, p. 183-192 |
| Index terms: | internet communication |
| Freeterms: | web banners |
| Language: | eng |
| Abstract: | A study of web banner designers reveals that they apply implicit theories of the communication process during their creative activities. These theories are reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. |
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