search query: @author Yilmaz, C. / total: 4
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| Author: | Alpkan, L. Yilmaz, C. Kaya, N. |
| Title: | Market orientation and planning flexibility in SMEs |
| Journal: | International Small Business Journal
2007 : VOL. 25:2, p. 152-172 |
| Index terms: | market orientation small and medium-sized enterprises (smes) Turkey |
| Language: | eng |
| Abstract: | The paper examines the joint effect of market orientation and planning flexibility on business performance in small and medium-sized firms (SMEs). The study was conducted with firms in Turkey. The findings suggest that both market orientation and planning flexibility positively influence firm performance. |
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