search query: @author Cousins, P.D. / total: 4
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| Author: | Cousins, P.D. Lawson, B. |
| Title: | The effect of socialization mechanisms and performance measurement on supplier integration in new product development |
| Journal: | British Journal of Management
2007 : VOL. 18:3, p. 311-326 |
| Index terms: | measurement new products performance measurement |
| Language: | eng |
| Abstract: | The paper examines the effect of socialization and supplier performance measurement on the level of supplier integration in new product development and subsequent firm performance outcomes. A structural equation model, using a sample of 142 manufacturing firms based in the United Kingdom, indicates that the level of supplier integration in new product development is positively influenced by socialization mechanisms and innovation-focused measures of supplier performance, but not significantly associated with the use of communication measures. |
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