search query: @author Meehan, S. / total: 4
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Author: | Barwise, P. Meehan, S. |
Title: | Six rules to become simply better |
Journal: | Business Strategy Review
2004 : AUTUMN, VOL. 15:3, p. 24-31 |
Index terms: | management total quality management strategy planning |
Freeterms: | best practices |
Language: | eng |
Abstract: | Instead of trying to offer uniqueness, companies ought to channel the energies into being simply better than the competition. This article presents 6 straightforward rules to help a company stay on course, becoming simply better. The rules requires one to: 1. think of category benefits, 2. think of simplicity, 3. think outside, not inside, the box, 4. think opportunities, 5. forget Rule 3 for creative advertising, 6. and think immersion, not submersion. |
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