search query: @author Buckley, J. / total: 4
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| Author: | Dunne, G. Buckley, J. Flanagan, S. |
| Title: | City break motivation: the case of Dublin- a successful national capital |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 95-107 |
| Index terms: | motivation capital |
| Freeterms: | Dublin secondary trips push and pull factors |
| Language: | eng |
| Abstract: | In this paper the authors main objective is to reveal the underlying push and pull motivational factors related with going to Dublin as a break holiday. The paper studies 40 city break visitors through in-depth interviews. The interviews show six push factors and eight pull factors. Main push factors found in the study were: escape, socialising and self esteem(gift giving.) The main pull factors found were particularly important in terms of the travel decision. Factors such as: availability of cheap flights and ease of access were seen as important when making decisions. |
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