search query: @author Macklin, M. C. / total: 4
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| Author: | Macklin, M. C. |
| Title: | Do children understand TV ads? |
| Journal: | Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 63-70 |
| Index terms: | TELEVISION ADVERTISING CHILDREN |
| Language: | eng |
| Abstract: |
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