search query: @author Hughes, T. / total: 4
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| Author: | Hughes, T. Tapp, A. Hughes, R. |
| Title: | Achieving effective academic/practitioner knowledge exchange in marketing |
| Journal: | Journal of Marketing Management
2008 : VOL. 24:1-2, p. 221-240 |
| Index terms: | marketing management management science research |
| Freeterms: | teaching knowledge exchange |
| Language: | eng |
| Abstract: | This paper reports on an exploratory research with interviews of academics and practitioners. A number of different routes to knowledge exchange (hereafter as: knw-exg.) are discussed and identified. In general, there are 4 broad factors, that is, individual, institutional, content and relationship, identified as being of prime importance in creating mutual value in knw-exg. A set of implications are drawn out to support academics, practitioners and policy makers in improving knw-exg. in the area of marketing. |
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