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| Author: | Ellis, N. |
| Title: | 'What the hell is that?': The representation of professional service markets in The Simpsons |
| Journal: | Organization
2008 : SEP, VOL.15:5, p. 705-723 |
| Index terms: | markets service |
| Freeterms: | fictional representation professional identity satire |
| Language: | eng |
| Abstract: | This paper suggests that fictional representations of professional service worker identities connect with scholarly representations in the Simpsons cartoon series. The article examines the ways in which the market-based behaviours of the show's 'expert' individuals are so repeatedly targeted for satire. The detailed analysis of The Simpsons' scripts show how, on the one hand, the show to a large degree reflects academic and critical thinking on the nature of the professional project, but on the other hand offers more ambivalent views of professional identity. |
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