search query: @author Bray, J. / total: 4
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| Author: | Lugosi, P. Bray, J. |
| Title: | Tours guiding, organisational culture and learning: Lessons from an entrepreneurial company |
| Journal: | International Journal of Tourism Research
2008 : SEP-OCT, VOL 10:5 p.467-479 |
| Index terms: | organizational culture organizational learning entrepreneurship tourism employees |
| Freeterms: | guided tours |
| Language: | eng |
| Abstract: | The study investigates the impacts of organisational culture on the learning and development of tour guides. The research aims to understand the nature of the experience provided by the walking tours and to provide the owner-managers with feedback to help improve the quality of the tour experience and the guides. The study is based on a case study. The study was made in Budapest and it consisted of 30 walking tours with 16 different guides. The findings recommend that the development of a learning culture within such an organisation may benefit from the provision of appropriate learning opportunities among the guides and facilitators who coordinate guide development. |
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