search query: @freeterm Destination management and marketing / total: 4
reference: 2 / 4
| Author: | Carlo, Manuela De Cugini, Antonella Zerbini, Fabrizio |
| Title: | Assessment of destination performance:a strategy map approach |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:2 p. 25-37 |
| Index terms: | tourism tourist industry strategic planning stakeholders case studies qualitative research |
| Freeterms: | Destination management and marketing |
| Language: | eng |
| Abstract: | In this case study qualitative methodology is used to identify key dimensions of strategy assessment and their combination within an integrated destination planning. The researchers point out that a financial dimension is the key in meta-management contexts. |
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