search query: @author Stanaland, A.J.S. / total: 4
reference: 4 / 4
« previous | next »
| Author: | Pontari, B.A. Stanaland, A.J.S. Smythe, T. |
| Title: | Regulating information disclosure in mutual fund advertising in the United States: Will consumers utilize cost information? |
| Journal: | Journal of Consumer Policy
2009 : DEC, VOL. 32:4, p. 333-351 |
| Index terms: | USA consumer behaviour costs advertising regulations |
| Freeterms: | mutual funds disclosure of information |
| Language: | eng |
| Abstract: | Consumers tend to focus on past performance and virtually ignore a variable which has a more definite and negative impact on wealth-cost. FINRA, the mutual fund industry's self-regulatory body in the USA, has changed its fund advertising regulations, requiring that cost information (hereafter as: info) be reported when performance info is present. An exploratory conjoint study is performed to examine whether consumers might, in fact, use the additional info. It is found that in spite of the highly salient presence of expense info, consumers continue to use past performance when forming mutual fund preference. |
« previous | next »
SCIMA