search query: @author Nicolau, J. L. / total: 4
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| Author: | Nicolau, J. L. |
| Title: | Corporate social responsibility: Worth-creating activites |
| Journal: | Annals of Tourism Research
2008 : OCT, VOL 35:4, p. 990-1006 |
| Index terms: | tourism corporate image social responsibility trust |
| Language: | eng |
| Abstract: | This study investigates how the activities of corporate social responsibility (CSR) effects on performance in tourism firms. The event-study technique was used in data collection. The writer argues that in tourism the trust issue is essential because the market is very information-sensitive. |
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