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Author:Beale, F.
Fernando, M.
Title:Short-termism and genuineness in environmental initiatives: A comparative case study of two oil companies
Journal:European Management Journal
2009 : FEB, VOL. 27:1, p. 26-35
Index terms:oil industry
companies
case studies
environment
models
Language:eng
Abstract:In this paper, the findings of a study examining the influence of short-termism on the genuineness of corporate environmental initiatives are reported. After identifying the environmental initiatives at ExxonMobil and Royal Dutch Shell, a model is presented to analyze short-termism and genuineness.
SCIMA record nr: 269461
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