search query: @author Wickens, E. / total: 4
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| Author: | Sealy, W. Wickens, E. |
| Title: | The potential impact of mega sport media on the travel decision-making process and destination choice - The case of Portugal and Euro 2004 |
| Journal: | Journal of Travel & Tourism Marketing
2008 : VOL. 24:2-3, p. 127-137 |
| Index terms: | sports industry event marketing tourism travel decision making Portugal case studies media coverage image |
| Freeterms: | destination choice |
| Language: | eng |
| Abstract: | This paper explores how the media coverage of mega sport events influences the travel decision-making process and destination choice of potential travellers. Using Euro 2004 and Portugal as a case study to find out the conceptual factors relevant to this phenomenon, it is found that Euro 2004 did not do much to induce travel to Portugal among the informants. This raised questions on the effectiveness of this type of promotion for destination marketing. The methodology include a comprehensive literature review and in-depth interviews with potential travellers. |
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