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| Author: | Bloemer, J. Brijs, K. Kasper, H. |
| Title: | The CoO-ELM model. A theoretical framework for the cognitive processes underlying country of origin effects |
| Journal: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 62-89 |
| Index terms: | consumers international marketing |
| Freeterms: | country of origin |
| Language: | eng |
| Abstract: | The aim of the study is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to country of origin (CoO), can be expected to occur. The findings present a flow chart model leading to a set of theoretical propositions on which cognitive CoO-effects can be expected to occur under different situational contexts. |
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