search query: @freeterm knowledge dissemination / total: 4
reference: 3 / 4
| Author: | Hung, K. (et al.) |
| Title: | Knowledge dissemination in tourism education: A case of tourism marketing |
| Journal: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:5, p. 519-532 |
| Index terms: | tourism marketing education knowledge case studies models |
| Freeterms: | knowledge dissemination |
| Language: | eng |
| Abstract: | For overall development of tourism, knowledge (here as: knwg.) dissemination (KD) among tourism stakeholders is a key issue. Using tourism marketing (hereafter as: t-m.) courses as an example, this study examines what and how knwg. is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (by Shannon, 1948), 43 t-m. syllabi are analyzed to identify the senders and receivers of knwg., knwg. being communicated in the classroom, channels of communication (as: comm.) btw. educators and students, and feedback of comm. received from students. This study is suggested to help tourism scholars gain state-of-the-art knwg. of the content and formats of t-m. courses etc. |
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