search query: @author Andreani, J. C. / total: 4
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Author: | Andreani, J. C. |
Title: | Les specificites du marketing pharmaceutique = the pharmaceutical marketing specific features. |
Journal: | Revue Francaise du Marketing
1983 : MAR-APR, 93, p. 3-22 |
Index terms: | PHARMACEUTICAL INDUSTRY INDUSTRIAL MARKETING MEDICAL RESEARCH TECHNOLOGICAL INNOVATION NEW PRODUCTS INDUSTRIAL CONCENTRATION |
Language: | fre |
Abstract: |
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