search query: @author Pollay, R. W. / total: 4
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| Author: | Pollay, R. W. |
| Title: | Wanted: a history of advertising. |
| Journal: | Journal of Advertising Research
1978 : 5 OCT VOL.18 p.63-68 |
| Index terms: | ADVERTISING HISTORY |
| Language: | eng |
| Abstract: |
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